Follow us on :

European Beef

EU Beef Market

EU beef production is underpinned by strict EU food safety legislation that is recognised as the most stringent worldwide. The ‘European Beef and Lamb – Ireland, Working with Nature’ campaign is a joint initiative between the European Commission and Ireland, an EU member state. Ireland, who is leading this campaign, is the largest net beef exporter in the northern hemisphere and exports high quality, premium beef and lamb around the world.

World Class Breeds

World Class Breeds

World Class Breeds

To bring out the finest characteristics of meat requires a fine natural environment. And reassuringly the EU, and indeed Ireland, enjoys natural advantages for beef production. With vast array of environmental conditions among its member states, the EU is the cradle of genetic diversity. Within the European Union, mainstream beef production relies primarily on two broad breed categories and their crosses: “Continental breeds” like Charolais and Limousin; Simmental and breeds like Aberdeen Angus, Hereford and Shorthorn. Furthermore, different favourable climatic conditions – like Ireland’s temperate climate; fertile soil; green, lush grass; fine air quality - underpin our natural advantage for beef production. Cattle in Ireland are grass-fed and spend most of the year grazing in lush green pastures, in total harmony with their natural habitat.

Continental breeds are generally larger in size and mature later. Angus, on the other hand, are generally smaller in size, mature earlier and produce a more marbled beef. These breeds and their crosses ensure the highest quality and taste in beef, meeting the needs of today’s consumers.

High Quality Standards

High Quality Standards

In addition, the EU is a pure farming region where the highest standards of sustainable farming are applied. Taking its clean family farms as an example, the traditional craftsmanship and knowledge passed down for generations is married with modern technology and stringent quality control protocols. This is how we ensure the highest level of quality, food safety and sustainability.

High Quality Standards